Social media tools:
Social media tools used by professionals are:
- Linked In
business professionals use these websites by different ways, nowadays thing is online. So, many business professionals use these websites to promote their products and to buy products online.
Linked In: Allows registered users to maintain a list of contact details of people they know and trust in business. This list can then be used to build business connections, to find jobs, and as a research tool to find out about someone before you do business with them / employ them / start work for them.
Twitter: Twitter is a social networking and micro-blogging site. Users send and read other users’ updates known as tweets. Updates are displayed on the user’s profile page and delivered to other users who have elected to ‘follow’ Twits (people who Twitter) that interest them. Really useful if you connect to the right people such as leaders in your industry – it will give you a real idea of what their thoughts and influences are.
Facebook: Facebook provides businesses a way to communicate with customers and help them to issue their newsletter and advertisements on social sites. Users can see the posts from businesses and can get more information about businesses like events and programs. Facebook users can join networks organised by city, workplace, school, and region. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves. Facebook now offers a business page, which provides businesses with a great platform to promote events and company information to its network.
YouTube: YouTube is different than other social media. YouTube is used to publish professional video and personal brand video. Professionals can even advertise their products and brand through this social media tool. YouTube is a video sharing website where users can upload, view and share video clips. Increasingly gaining currency in the business world – YouTube is becoming a great platform for delivering video based testimonials, how to guides and commercials promoting products/services.
Wikipedia: A social experiment in collective knowledge – an encyclopedia built on the knowledge/contributions of on-line contributors. Allows Business professional to be aware of up-to-date information on certain products, services and company. Wikipedia is very useful social media tool because it provides latest information and also give a history of the company or products.
You-tube video link: http://www.youtube.com/watch?v=_7UflEBHUIU